Wednesday, 31 January 2018

Advertising (almost) deployed to push radical social agenda

All I can say to this latest (attempted) stunt by the rabid ones is that:
1. Common sense has prevailed
2. Proponents of bestiality must be roundly disappointed.
Because that's what this is all about, folks - we are at the thin end of the wedge of perverse sexuality and these freaks are champing at the bit (no offence meant to horses) to have the rest of us condone them in their diabolical disorientation.
The minute animals and humans are placed on an equal footing, it's anything goes - as we see from a number of cases of individuals marrying their pets. For the moment, common sense has prevailed. For the moment...

Thursday, 16 November 2017

Not all freelance writers are created equal

Peppy the pony, Co. Mayo, Ireland

It's kind of obvious, isn't it? In the same way that plumbers are not all created equal and breeds of pony are not all created equal and even doctors are not all created equal (the one who diagnoses that life-threatening cancer which his colleagues dismissed, HAS to be a better doctor IMO).

But in this enlightened age of communitarianism and 'we're all equal, gov'' and all that twaddle, it's sometimes easy to lose sight of this simple fact.

Even the Huffington Post is weighing in on the subject with an excellent article that makes the point very well.

It is perhaps a consequence of the flourish of inexperienced and unprofessional individuals who think that being able to string two words together is enough to get you over the writerly line. It might work for a small job, but on jobs that require any level of research, creativity or due process you might find yourself wishing you'd paid for a professional.

Real writers can quickly assess the scope of a job, and bring solutions to the table you'd never even thought of. Real writers can tell you exactly how long a job will take (which is inevitably longer than you think) and deliver on time. Real writers understand the way different media work together and will ensure your communications hum together in tune to create a cogent, believable brand.

Have a squiz down the list of criteria to look for in a writer (check the article here if you missed it) and, like Peppy, you won't put a foot wrong.

Tuesday, 21 October 2014

A lot of hot air

I remember my grandfather saying to me 'the day they try and sell you water will be the beginning of the end'. I think of this whenever I hoik my 4x2L Evian bottles up the stairs or listen to my relatives in Australia talk about the way that water is now being sold to the populace per litre - that's right, folks, in Australia (the thirstiest country in the world) you pay for every litre you use.

So when I see adverts like the one above, in which the headline reads 'Imagine capturing this much CO2 every day', I begin to question what 'they' are up to now.

Tuesday, 14 October 2014

Move over Bridget Jones

Every now and again I read a book that strikes a chord with me - Coming Off Love by Bridgit Newman is just such a book.

Coming Off Love gives one of the clearest explanations I have ever encountered of what addiction actually is (you can read the description in the prologue using the 'Look Inside' feature on Amazon here) and goes on to give a heart-rending account of Newman's journey out of denial and into recovery from sex and love addiction.

Tuesday, 27 May 2014

Changing the English curriculum - another item on the hidden agenda

The GCSE curriculum is changing and there has been angry backlash in the twit-o-sphere, with objections mainly focused on personal attacks of Michael Gove, the minister responsible. He is not well liked. But nowhere have I seen any comment on the actual content being axed and what it may mean for the formation of young minds.