When a picture's worth a thousand words

You can rave all you like about production values, but this simple, quirky piece of advertising for the Munch exhibition at London's Tate gallery demonstrates that when a concept is good enough, it needs no more to commend itself than a crudely rendered sketch.

Timed to hit the Guardian newspaper's entertainment guide on Super Saturday (the day by which those of us with bookish rather than athletic endowment might reasonably be on the brink of madness) this image by Modern Toss is pitch-perfect, grafting together, as it does, two instantly recognisable and iconic images - the Olympic rings (fabulous in the eye/head position) and  Munch's Scream. It does what the best advertising does - communicates with or without the words.

So, in my opinion, the Copywriter need not have worked so hard - the image is already saying 'Olympics overload' so all the words needed to say was 'Or go see the Munch exhibition at the Tate. Picky, I know, but why draw the eye away from the main event with unnecessary words.